Marketing that Matters

Strategy combined with Creative that changes businesses and lives.

Exceptional marketing for greater results

I’m a former award-winning journalist with more than 24 years of hands-on, marketing expertise—bringing a sharp editorial eye and a strategic and creative mindset to every brand I’ve touched. For over two decades, I’ve led marketing initiatives that blend storytelling, data, and technology to drive engagement, brand growth, and measurable results.

Taking your business to the people who need you.

As a marketing leader, I specialize in building and executing end-to-end strategies across digital and traditional channels. My experience spans content strategy, omni-channel campaign development, website design and maintenance, and platform management. I’m equally comfortable developing brand voice and messaging as I am managing cross-functional teams and vendor relationships.

🔹 Areas of Expertise:
• Omni-channel marketing strategy & execution
• Digital content strategy and creation (video, web, social, blogs, case studies)
• Website management and optimization
• Cross-functional project leadership & stakeholder alignment
• Analytics and SEO (Google Analytics, SEMrush)
• CRM and marketing automation (HubSpot – Inbound Certified, Microsoft Dynamics)
• Paid social and LinkedIn advertising
Workflows and automation
Campaign design and management

Named Marketer of the Year and honored with multiple advertising and creative awards, I bring a proven track record of leadership, innovation, and results. I thrive in environments that value both strategy and storytelling—and where marketing is central to business growth.

Strategic Omni-Channel Marketing Plans

I’m a marketing strategist with 24 years of experience developing and executing comprehensive, results-driven campaigns for both B2B and B2C organizations. My work spans the full 360° marketing spectrum—from digital to print, social to SEO, brand positioning to lead generation.

I specialize in building omni-channel strategies that integrate content, media, and technology to drive engagement, strengthen brand presence, and deliver measurable business outcomes. Whether it’s launching a new product, elevating a brand, or generating qualified leads, I bring a sharp strategic lens and hands-on executional know-how.

My areas of focus include:

Digital and traditional marketing strategy
Inbound and outbound campaign development
SEO/SEM and lead generation
Website design, management, and optimization
Content strategy and editorial direction
Social media, press relations, and brand storytelling
Personal development marketing and thought leadership

I thrive in collaborative environments where strategy meets creativity—and where marketing is seen as a true business driver.

Persona Development

Key Client Personas

Understanding your current customers is important. But clearly defining who you want your future customers to be—and what truly motivates them—is essential. It’s not just about demographics; it’s about uncovering the psychographics: their pain points, pressures, goals, and unspoken frustrations. What keeps them up at night? What triggers action?

By building detailed personas rooted in both data and empathy, we can craft messaging, content, and campaigns that resonate on a deeper level—compelling the right audience to engage, trust, and convert. The goal is simple: solve their problems before they even articulate them, and position your brand as the answer they’ve been looking for.

Marketing Plan Example

Collaboration + Execution

If there isn’t buy-in from the key people, the plan will never work. Collaboration, leadership, and the willingness to try and fail, and try and succeed, have to be present.

Careful planning = careful execution. Paying attention to the fine details means fewer issues during launches.

Analysis

Understanding the why behind performance is critical to any successful marketing strategy. I invest just as much time analyzing campaign data as I do developing the creative—because the insights gained from tools like Google Analytics, SEMrush, HubSpot, and Sprout Social reveal exactly what’s resonating with audiences and where to adjust. Much like studying history, data tells a story—one that empowers me to pivot in real time and refine future strategies with confidence. My experience includes hands-on use of platforms such as GA, GTM, GSC, SEMrush, HubSpot, GMB, SharpSpring, and Sprout Social to track performance, optimize campaigns, and drive meaningful results.

Portfolio Examples

Collaborating with the client, the Creative Director and Dev Team, I was able to develop personas that resulted in writing content paired with images and design that not only wins awards, but more importantly, delivers customers and traffic to the business.

Missouri Ridge Distillery Website

The task: was to create compelling content that told the story of a man who left the corporate world behind and began to brew whiskey like his father, and his father before him. The site needed to portray the deep connection to family, the Ozark mountains, and the craft while creating excitement for new and returning visitors.

JD’s Hideaway Website

The task: To begin the branding look and voice of a new business that is going to add several new locations to its flagship. The primary goal was to appeal to military personnel at the local bases while creating a ‘hometown’ feel and bond in the communities in which they operate.

Ready Now Recovery Video

The task: To start the branding process through the use of a compelling video — telling a story about redemption and healing that will wholly resonate with those seeking the same.

John Engler Woodcarving

The tast: John Engler’s website was a first-generation website created in the early 2000’s and was never optimized for mobile. John’s work as a world-class, best-in-class artist was not fully highlighted in the old format. The new layout and design not only offered his visitors a more detailed look at his work, but is not fully mobile-friendly. The site is now equipped with SEO and John is seeing more traffic and inquirires than ever before.

Ozarks Woodcarving Seminar

The test: A second website for John Engler Woodcarving, this site is solely for his largest event of the year, which has been taking place annually for over two decades. Despite the success, the old website was first-generation and severely outdated. It was not optimized for mobile, making it nearly impossible for visitors to see the detailed artwork the seminar instructors were promoting. There was also various pages that were no longer relevant or needed. I condensed the pages, optimized for search engines, added in better photos and easy UX for an older demographic.

The result: A cleaner, modern UX-friendly website that portrays the event and the talent better.

The Northridge Group

The task: The existing website was extremely large and slow. The navigation was overwhelming, creating poor UX. I paired down the pages, created a smaller navigation and updated the look to be more modern and clean. This has resulted in an increase of known users by 168% and an incease in new users by over 400% (Google Analytics).

Spartan Ale House

The task: To create one website for two locations for easier UX and navigation. This was particularly difficult because each location has a different look, different footprint and often offers different specials and events.

The result: One singular website that is fully mobile and SEO optimized with easy navigation. The site captures events and menus for each location without diluting the brand. Traffic is up over 20% from previous year.

What Others Say About My Work

Mary is an outstanding writer, editor and content manager. Her marketing knowledge, SEO skills and leadership made her an important mentor for me during my time at BigPxl. Mary was an ideal supervisor, providing great support while trusting me to work independently. Mary is funny, kind and hardworking, and a great team-player. I greatly enjoyed working with her and would gladly recommend her for any opportunity!

Ivy Shelden, Content Marketing Course Instructor & Coach at SmartBlogger
Of all the Account and Marketing Strategists I’ve worked with in my 23 years at Rule29, Mary is among the best. She is exceptionally talented, organized, manages her time well, hits deadlines and brings a level of professionalism to the team that is second to none.

Justin Ahrens, Chief Brand Officer, Rule29 and The Marrow Companies
Mary is one of those individuals that is such a pleasure to work with. She always had enthusiasm and energy for every project and worked diligently to think through each design and marketing strategy to create the most optimal outcome. She not only listened to the client and team members to incorporate their ideas, but always would come up with very creative ideas and solutions that would bring all the stake holders to the table as an excited whole.

John Torgerson, AIA, Torgerson Design Partners